Head-to-Head Comparison · Alternative to Mailchimp · 📮 newsletters
Mailchimp vs Brevo Free
Campaigns, forms and automation with many contacts but only 300 daily sends. Here is how Brevo Free ($0/mo free) stacks up against Mailchimp ($20/mo) across cost, hosting, data privacy, and real-world trade-offs.
Mailchimp vs Brevo Free Specification Matrix
facts verified 2026-08-10
| Dimension | Mailchimp (Paid) | Brevo Free (Replacement) |
|---|---|---|
| Monthly Price | $20 / mo | $0 / mo |
| 1-Year Cost (1 seat) | $240 / yr | $0 / yr (Save $240) |
| 1-Year Cost (5 seats) | $1,200 / yr | $0 / yr (Save $1,200) |
| 1-Year Cost (10 seats) | $2,400 / yr | $0 / yr (Save $2,400) |
| Source & License | Proprietary SaaS | free proprietary, free |
| Where It Runs | Vendor Cloud | Hosted (their cloud) |
| Platforms | Web / Cloud | webthey host it |
| GitHub Stars | — | ★ $0 forever |
Deep Dive: Switching from Mailchimp to Brevo Free
Trade-offs, installation & data architecture
What you trade away
Brevo's free 300-email daily ceiling makes a single larger campaign slower than Mailchimp and its free emails carry Brevo branding.
How to deploy Brevo Free
Hosted signup, sender verification, and optional domain authentication
What it takes to run
The first meaningful hurdle is verifying the sender and setting SPF/DKIM records for a sending domain; without that, deliverability will disappoint.
Where your data lives
Contacts, campaigns, templates, automation events, and reports live in Brevo's cloud; exports are available, but the internal storage format is not disclosed.
Why fork Brevo Free instead of vibe-coding a Mailchimp clone?
A campaign sender is buildable, but Mailchimp's value is deliverability, templates, compliance, automations, segmentation, ecommerce integrations, and support.
Mailchimp vs Brevo Free FAQ
Is Brevo Free a good free alternative to Mailchimp?+
Yes. Brevo Free is a verified free replacement for Mailchimp. Campaigns, forms and automation with many contacts but only 300 daily sends.
What is the catch when switching from Mailchimp to Brevo Free?+
Brevo's free 300-email daily ceiling makes a single larger campaign slower than Mailchimp and its free emails carry Brevo branding.
How much do you save switching from Mailchimp to Brevo Free?+
Mailchimp costs $20/mo ($240/yr) per seat, whereas Brevo Free is $0/mo. Switching saves $240/yr for a solo user, $1,200/yr for a 5-person team, and $2,400/yr for a 10-person team.
How do I install or self-host Brevo Free instead of Mailchimp?+
Install: Hosted signup, sender verification, and optional domain authentication. Setup: The first meaningful hurdle is verifying the sender and setting SPF/DKIM records for a sending domain; without that, deliverability will disappoint.
